TechCrunch Cribs Visits Llustre ? A Better Gilt For Home Decor?

I must admit I didn't immediately get Llustre. It looked like another ecommerce play, super-focused on curation and editorial - where was the potential for scale? I looked again. They'd raised ?750,000 (just over $1 million) from a host of experienced angel investors, entrepreneurs and venture capitalists. There must be more to it than meets the eye? Perhaps it was the latest in a new trend of culture-led startups coming out of London right now in the fields of art, design and music? Clutching a camera, I went along to their new offices in Clerkenwell to find out. The location is significant. London's Clerkenwell has long been home to a cluster of designers, artist and artisan communities and is well located between the creative/design companies of the West End and the tech startups of the East.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Qud6VJVQ5j8/

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